Fuel the Future Booklet

A printed booklet soliciting donations for new initiatives at Heartland Community College.

Keeping campus partners and long-time donors updated on institutional needs is critical for maintaining funding for student programs. To deliver this information in a memorable way, the Fuel the Future campaign was created and set in motion with the release of the Foundation Funding Priorities booklet.

The booklet provides donors (both active and prospective) opportunities to support Heartland’s ever-growing student body, with a powerful theme and tone that speaks directly to these stakeholders: “You’re fueling Heartland’s future, not just making donations.” Combining this language with brand-forward design and eye-catching visuals, the emotional connection between donors and the community is strengthened and the impact becomes much greater.